About Me
Where Systems, Play, and Curiosity Meet
I’ve always been curious about what sits beneath the surface.
Whether in sport, cinema, technology, or business, I find myself drawn not to outcomes alone — but to the structure that produces them.
As a child, I played Kho-Kho — a sport built on agility, anticipation, and collective rhythm. It revealed something early: performance is rarely about individual intensity. It is about positioning. Timing. Alignment. A small structural advantage can shift the entire game.
That way of seeing never left.
Today, I work in business intelligence, designing data systems that bring clarity to complex organizations. Sales metrics, forecasting models, compensation structures — when disconnected, they create noise. When architected intentionally, they create leverage.
But my curiosity extends beyond work.
I’m fascinated by sports strategy — the invisible momentum shifts in a match. I’m drawn to films constructed with precision, where narrative architecture quietly shapes emotion. I explore video games not just as entertainment, but as systems governed by incentives, feedback loops, and progression mechanics.
Different arenas. Same question.
How do systems shape behavior?
How does visibility influence performance?
What invisible structures produce visible outcomes?
Whether I am building enterprise BI frameworks or analyzing the mechanics of a game, I am studying design.
This space reflects that curiosity — analytical in discipline, creative in perspective, and grounded in the belief that structure determines performance.
Projects
01 — Enterprise BI Architecture
ConvergeOne (C1) | Business Intelligence Analyst
At C1, I work at the intersection of Sales, Finance, and Operations, building enterprise-grade BI systems that replace fragmented reporting with governed, scalable intelligence frameworks.
My work includes:
- Designing Power BI semantic models integrating Dynamics CRM, Xactly (Fintech Ops), Salesforce, and internal repositories
- Engineering SQL pipelines and ETL workflows to improve performance and ensure data integrity
- Automating reporting cycles using Power Automate and VBA, reducing manual effort by 75–80%
- Building live KPI governance dashboards used by senior leadership
- Increasing executive decision cadence by 35% through structured visibility
This role shifted my perspective from reporting metrics to designing the architecture behind them.
02 — Revenue Concentration & Incentive Risk Analysis
ConvergeOne (C1)
In analyzing revenue distribution, I identified a structural concentration risk: 10% of customers were driving 87% of total revenue.
Beyond surface performance metrics, this exposed strategic dependency and potential vulnerability.
Through SQL modeling and distribution analysis, I translated the insight into executive-level discussions around incentive design and risk mitigation strategy.
The project reinforced a key principle:
Data informs strategy when framed structurally, not descriptively.
03 — Sales Forecasting & Pipeline Governance
ConvergeOne (C1)
Forecasting accuracy depends less on prediction models and more on data discipline.
I integrated CRM and operational datasets to:
- Standardize pipeline health metrics
- Improve forecasting alignment across teams
- Design dashboard protocols that increased adoption by 20%
- Enhance governance across quota attainment and performance benchmarking
The outcome was not just better dashboards — but stronger accountability systems.
04 — Business Analytics Consulting
Artistry Café | Revenue & Operations Visibility
Artistry Café operated with strong intuition and customer connection, but limited structured data visibility.
The challenge was not scale — it was clarity.
I introduced foundational analytics systems to help track revenue patterns and operational flow without overcomplicating daily operations.
Scope of Work:
- Designed a lightweight SQL-based data mart for sales consolidation
- Built Power BI dashboards for daily revenue tracking and product-level insights
- Structured basic inventory visibility mechanisms
- Standardized reporting cadence for performance review
Key Learning:
Small businesses don’t need complex systems — they need thoughtful structure that supports instinct with insight.
05 — Business Analytics Consulting
Shivaay Luxury Living | Sales Lifecycle & Inventory Intelligence
Shivaay Luxury Living, a high-ticket luxury retail showroom, operated in a relationship-driven environment with high-value transactions and long sales cycles.
The opportunity here was lifecycle clarity.
I worked on building visibility across lead tracking, conversion stages, and inventory alignment — ensuring sales insights supported strategic growth without interfering with client experience.
Scope of Work:
- Designed SQL-based data models to centralize fragmented sales data
- Built Power BI dashboards for lifecycle tracking and revenue concentration analysis
- Structured inventory reporting frameworks aligned with premium product categories
- Standardized sales visibility while preserving high-touch customer workflows
Key Learning:
In high-value retail environments, analytics must complement trust — not replace it. Structure should elevate experience, not mechanize it.
06 — Operational Strategy Analysis
Southwest Airlines | Academic Capstone
This capstone project examined how operational systems create competitive advantage.
I analyzed:
- Fleet standardization strategy
- Cost structure alignment
- The 46-minute turnaround architecture
- Operational efficiency as a structural moat
The conclusion was clear:
Southwest’s advantage was not branding or pricing alone — it was embedded in operational design.
This project deepened my interest in how architecture becomes strategy.
Technical Foundation
Data Engineering & Programming
Advanced SQL (Optimization, Stored Procedures)
Python
R
ETL Pipeline Design
Business Intelligence & Modeling
Power BI (Semantic Modeling, DAX)
Tableau
Dashboard Governance
Data Warehousing
Systems & Platforms
Dynamics CRM
Salesforce
HubSpot
Xactly
Connect
If you’re interested in systems thinking, data architecture, sports strategy, film structure, or simply thoughtful conversations about how things work beneath the surface — I’d be glad to connect.
I’m always open to exchanging ideas, exploring collaborations, or learning from people who think differently.